eProgram: a benefits brand, from logo to app

eProgram gives companies a platform to offer benefits to their employees. The app’s home screen says it best: a wallet balance at the top, then the benefits, grouped into health, savings, rewards and protection.

So the brand speaks to two audiences at once: the companies that offer it and the employees who open it every day.

The wordmark opens with a forward slash and closes on a square full stop: /eProgram. The guidelines, the charte graphique, pair a deep navy with a bright blue, and a set of accents, yellow, coral and green, that colour-code the benefits from the app to the campaigns.

In-house, I worked on the website redesign and on the product interfaces: the app’s flows, the wallet, the benefits catalogue and the screens around them, with cross-functional teams. Campaign visuals and communication assets came out of the same system, so the product and its marketing looked like one brand.

When Morocco hosted the Africa Cup of Nations, AFCON 2025, eProgram powered CAN Dyalna, Darija for “our CAN”: a fantasy-football prediction game. I designed it from the user flows to a clickable prototype.

The interface wears Morocco’s red and green: match cards with both teams face to face and one button to make a prediction, under the game’s own logo, an arch over a map of Africa above condensed CAN DYALNA lettering.

In 2026 eProgram merged with PayLik into a new fintech, PayLiK, with one message for its users: eProgram évolue. Vos avantages restent. (eProgram is evolving, your benefits stay.) I designed the new identity; the full story is in the PayLiK case study.

• Brand guidelines
• Website redesign
• App UI & flows
• Campaign visuals
• CAN Dyalna game UI